Search

Website SEO

People trust Google and other search engines to provide them with answers and solutions. Whether a user searches for “best accounting firm” or “custom made door mats”, they will likely click on one of the top 5 suggestions.

Search engine optimisation (SEO) is a collection of techniques and practices that help your brand to one of those top positions. As it turns out, these practices also improve the user experience and usability of your website.

Whether we are creating a website from scratch, or working with an existing website, we will review your search strategy and keyword plan and make recommendations on how you can improve your website’s search engine position. This may include revising website navigation, updating website copy to fit a detailed keyword plan, a planned approach to your meta data and/or implementation of a content marketing strategy to increase website activity.

We will set up and monitor Google Analytics and Search Console to track the effectiveness of SEO activities.

Local SEO

If your business has a physical storefront or relies on a geographically specific client base then local SEO is essential to success. A whopping 97% of people have searched online to find a local business, and 92% of searchers will choose businesses on the first page of local search results.

There’s far more to strong local SEO than simply using keywords in your website copy (although that’s important too!) Movers and Shapers will work with you to ensure that you have claimed and optimised your Google My Business and Bing Places listings, are listed in all relevant other online directories, help you earn citations and backlinks and establish a content marketing campaign to continually drive traffic to your site.

Google Ads

Google Ads enable your brand to reach audiences at a time when they are specifically looking for the products or services you provide. Done properly, Google Ads can very precisely target your audience by demographics, location, time of day, language, even device type.

Google Ads is also a great alternative to organic search engine optimisation where a category is highly competitive, or your brand is still new.

Movers and Shapers works directly with Google and also with Google Ads specialists to establish and optimise your Google Ads campaign. We measure results each month and continually modify and improve your campaign to maximise your return on investment.

1 Five Islands Drive,
Coffs Harbour,
NSW 2450

PO Box 6193,
Coffs Harbour,
NSW 2450

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