Website redesign for school camp venue

Coffs Coast Adventure Centre, a non-profit school camp venue located in Bonville NSW, had been operating for 10 years when they approached Movers and Shapers to review their website and marketing.  The client wanted to extend their marketing effort to attract sports camps and open the venue to the public during school holidays.  Ultimately this meant reaching three very different target audiences with a single brand and website.

Website navigation was revamped to include three sections: School Camp, Sports Camp and Flip Fly Fun (open for the public).  Each section of the site has been structured, designed, written and SEO optimised for the specific target audience.