Bryant McKinnon Lawyers launched their family law practice in April 2018. Having acquired the client list from Slater & Gordon, the practice needed to quickly establish its presence to ensure ongoing viability. Movers and Shapers were asked to create a new website and get it to the top of search rankings as quickly as possible.
Within a year, Bryant McKinnon is organically appearing at the top of the local search pack and general search rankings on key terms such as “Family Law” and “Divorce Lawyer”. This has been achieved using a number of tools:
An SEO plan was developed as part of the initial website development. Each page has been optimised to a specific search term, with copy and metadata set accordingly.
Search engines look to directories as evidence that a website is legitimate. Bryant McKinnon Lawyers was listed in over 30 directories, ensuring that the listings were consistent to aid search engines in finding the business.
The Family Matters Show started a monthly Facebook Live program and has evolved into a monthly podcast which is recorded on Facebook Live. This program provides a steady stream of relevant, keyword rich content that not only adds value to the community, but aids in boosting search engine optimisation.